What Is Content Marketing?

What Is Content Marketing?

Content marketing is content that a company uses to get exposure and build their brand and fan base without directly advertising a product or service. The company hopes that the reader or viewer will eventually become a customer, but doesn’t try to push them into making a purchase right away. Instead, they provide useful information that helps enrich their target audience’s lives in some way. For example, a baby food company might publish a parenting magazine aimed at new parents…

Read More Read More